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Digital Technology & Norms Change

Digital technology, is rising to fill the gaps that traditional outreach methods couldn’t – such as staying with the users for an end-to-end requirement for information and supporting for social behaviour change journey from awareness to action. Through digital technology, users simultaneously engage with others within and beyond their microsystem.

For adolescents, it provides exposure to new information, ideas and communities, which may bring about uncertainty about the beliefs they hold. Social psychological research indicates that the strength of social normative influence increases in such situations.

Through this video series, our aim is to understand
• how digital technology has been ethically used for health-related norm change,
• the interaction of different levels of our ecosystem on a single platform

Watch here:

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