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Who we are

The South Asia Social Norms & Agency Learning Collaborative (SA-SNALC) is a platform of institutions and individuals who are researchers, practitioners, and enthusiasts working in the domain of social norms. The Centre for Social and Behaviour Change (CSBC), Ashoka University, and Project Concern International (PCI), India, jointly hosts the Collaborative in South Asia.

Our vision is to advance normative change by filling the existing knowledge gaps and help our members and affiliates strengthen and build capacity to improve social norms programming.

Our mission is to improve social norms learning and practice. We do this in three ways. First, we share state-of-the-art social norms evidence, approaches and resources. Second, we strengthen connections among researchers, implementers, and donors to generate evidence. Last, we build capacity among local implementers to improve gender and social norms programming.

Our goals

Generating awareness

Promoting the centrality of social norms in effective behaviour change programming.

Engendering discourse

Providing avenues to discuss norms and share evidence, approaches, and resources.

Creating knowledge

Producing and applying new knowledge for programme and policy improvement.

Building capacity

Enhancing local expertise and strengthening capacity for sustainability and scalability. 

Centre for Social and Behaviour Change (CSBC), Ashoka University

The Centre for Social and Behaviour Change (CSBC) is a leading Indian behaviour science institution, driving behavioural change measures for people and communities in need. CSBC advances the science and practice of behaviour change, harnessing cross-disciplinary expertise in the areas of nutrition, sanitation, maternal health, family planning, and financial services. We execute this vision through a mix of behavioural change programmes, foundational research, and capability building.

Project Concern International (PCI), India

Project Concern International, India is a Global Communities Partner working since 1998 to co-create and scale sustainable solutions to complex development problems rooted in community realities. PCI, India fosters knowledge and evidence-based decision-making and data-driven management. For over two decades, PCI has maintained a diverse portfolio in India, with a presence in more than one-fifth of all districts in the country.

What we do

Knowledge sharing

We create opportunities to amplify social norms interventions and research in South Asia.

Capacity building

We host workshops to enhance local capacity to design and implement norms-intentional projects.

Cross-collaborative learning

We work with a network of global learning collaboratives to synthesise evidence on norms.

Independent research

We conduct our own research on norms in South Asia to generate contextual evidence and insights.

Join the SA-SNALC

More than 300 members have come together to learn about and work on social norms in South Asia. Be a part of this conversation today.