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Measuring normative shifts in complex environments

This workshop built on the SA-SNLC’s promise to improve practice towards use of social norms. Our facilitators guided participants through the measurement of social norms. The highly interactive session format allowed in-depth exploration of design, implementation, and evaluation challenges and solutions for community-based social and behaviour change (SBC) projects engaging in, expanding, or planning to expand normative change efforts.

The takeaways from the workshop were:

  • Practitioners should use an approach best suited to respondents (i.e., single item, scales or indices, vignettes, other participatory methods)
  • Social change is complex; monitoring and evaluation methods need to address complexity.
  • Data should be collected and used in real time to guide implementation.

Date

11 Apr 2022 - 13 Apr 2023

Time

4:30 - 6:30 PM IST

Facilitators

Dr. Anjalee Kohli

Technical Director, Passages Project at the Institute for Reproductive Health

Ms. Courtney McLarnon-Silk

Senior Program Officer, Center of Child and Human Development, Georgetown University

Mr. Jamie Greenberg

Program Officer, Center of Child and Human Development, Georgetown University

Other Events

Centre for Social and Behaviour Change (CSBC), Ashoka University

The Centre for Social and Behaviour Change is a leading Indian institution that drives behavioural change measures for people and communities in need.

Project Concern International (PCI), India

Project Concern International, India has been working since 1998 to co-create and scale sustainable solutions to complex development problems rooted in community realities.