The Case for Measuring Social Norms: Approaches and way forward

At the risk of churning up a cliché, human beings are social animals. We often factor into our decisions what others do, and what they expect us to do -...

At the risk of churning up a cliché, human beings are social animals.

We often factor into our decisions what others do, and what they expect us to do – irrespective of whether we comply with said expectations. It is therefore prudent to incorporate measurement of social norms into development interventions meant to solve ‘wicked’ problems.

Our upcoming webinar in March will discuss the merit of incorporating norms measurement and the diversity of measurement approaches we can employ. Stay tuned!