Measuring normative shifts in complex environments

This workshop built on the SA-SNLC's promise to improve practice towards use of social norms. Our facilitators guided participants through the measurement of social norms. The highly interactive session format...

This workshop built on the SA-SNLC’s promise to improve practice towards use of social norms. Our facilitators guided participants through the measurement of social norms. The highly interactive session format allowed in-depth exploration of design, implementation, and evaluation challenges and solutions for community-based social and behaviour change (SBC) projects engaging in, expanding, or planning to expand normative change efforts.

The takeaways from the workshop were:

• Practitioners should use an approach best suited to respondents (i.e., single item, scales or indices, vignettes, other participatory methods)
• Social change is complex; monitoring and evaluation methods need to address complexity.
• Data should be collected and used in real time to guide implementation.